End of 2009, China's tourism industry is positioned in a strategic pillar industry for the country 30 days after the formal construction of Hainan Island, increased international tourism as a national strategy, Hainan has been given a "test area of reform and innovation of Chinese tourism," the
Term goal is to build a world-class leisure destination island ... ...
From the vanguard of China's tourism industry, to lead China's tourism industry, tourism in Hainan, with its resource endowments and rapid development, in the "during" an important role in the completion of the conversion.
Hotel flocking -
Towards world-class leisure destination Island
Why Hainan, China's tourism industry as a leader? The answer is clear: climate, geography, and.
Look at a group of figures, "Eleventh Five-Year" period, to achieve triple the amount of Hainan annual tourists: from breaking 16 million visitors in 2006 to 2008 exceeded 20 million passengers, and then to break through 25 million passengers expected this year, and
Actual tourist reception capacity of 30 million people already have.
If the unique advantage of tropical tourism resources is the envy of the "location", and greatly enhance the ability of tourist reception means "hospitality" in Hainan efforts to create a "people", then, when the "day out"
Now when tourism in Hainan, China as a whole to become the vane is not strange.
In 2008, China's major media have focused on the key words are: the financial crisis. Positive response to the financial crisis in the country, cultivating consumer hot, the "travel" this industry seems to suddenly become a shining star.
It should be noted that the position has improved significantly behind the tourism industry, a key economic background: Also in 2008, China's per capita GDP exceeded 3,000 U.S. dollars. International theory and experience show that this is the traditional
Society and modern society, the watershed, marking the national economy entered a new stage of development. The tourism industry, China began to mass tourism and leisure.
It is the transformation of this historic opportunity, so much love in Hainan -
In 2008, Accor's Pullman Brand in China's first resort hotel Pullman Sanya Yalong Bay Resort opened; same year, the Ritz-Carlton hotel group in China, the three first resort
Ritz-Carlton resort hotel opened; Banyan Tree Sanya, Sanya Mandarin Oriental, Sanya million Jiadai Si ... ... a lot of well-known international hotel groups will invariably test the waters of Hainan in China as the first leg of the leisure market.
January 1, 2009, with a significant benchmark in eco-tourism in China launch was held at the Yalong Bay. China National Tourism Administration Shao Qiwei, frankly, this is because of Hainan has a unique natural environment, and travel
After years of rapid tourism development, already has a very good base for development.
After 11 months, Shao Qiwei praise Hainan from the national level has been a "strategic positive." December 1, 2009, at the national adjustment of industrial structure, change the background of economic development, tourism was promoted
Strategic pillar industry for the country. After 30 days, "the State Council on Promoting the construction and development of international tourism in Hainan Island, a number of opinions" was promulgated, as the vanguard of China's tourism industry in Hainan, China's tourism industry has been given to play
Test area of the task of reform and innovation, and aimed against the "building world-class resort destination island."
Tourism management system and mechanism innovation -
Commitment to reform and innovation, China's tourism industry task test area
Historic opportunity in front of the tourism industry in Hainan can live up to expectations, key word is "innovation"!
May 2009, approved by the provincial government, Provincial Tourism Development Committee was formally established. And compared to the previous Provincial Tourism Bureau, the Provincial Tourism Committee will be integrated and coordinated development of the province's tourism industry, and was officially incorporated into an integral part of the Government
Doors, which greatly enhanced the status of tourism in our province.
Earlier, the Provincial Tourism Council, by general of the machine, the province has been the first to start the tour system. Compared with the traditional Travel Association, a breakthrough in two respects: First, a single organizational structure based on the breakthrough achieved
Diversity, the association will be established tourist attractions, travel agencies, tourist hotels, and other chapters; the second is the composition of the association leadership breakthrough administrative type, the association vice president, the four from the Provincial Tourism Bureau, the other 13 were to Since
Tourist attractions, travel agencies, tourist hotels and major tourist business representatives.
March 2009, the provincial branch of Tourism Association was set up area, representatives from the tourist attractions across the province gathered in the sea, by secret ballot, the difference between the elections to elect seven Association official. This is the domestic tourism Jieshou
Times the difference between the person in charge of elections to elect Association.
China Tourism Association hopes that this innovation can Hainan tourism industry management unearthed new road.
"Gang held" to "head sheet", Hainan tourism innovation is also reflected in the legal system for the construction of tourist exploration.
Tourism covers the "meals, lodging, travel entertainment options," the six elements of tourism legislation now concentrated in the "Tour" on the few other factors involved, is caused by the current norms of China's tourism market is not a major reason. In
State Tourism Research Institute Dr. Shi Peihua that Hainan recent efforts in this regard should be encouraged.
Currently, the drafting of the development of Hainan have been, "Travel Management in Hainan Province," the "management approach guides in Hainan Province", "Hainan Province (Spot) management", "Hainan Provincial Tourism Hotel management approach" and a series of travel
Tour regulations, a complete system of industry regulations, to a large extent will the future healthy development of tourism in Hainan get to the root role.
Improved public service system -
Construction of tourist "vacation paradise"
Measure of whether or not a tourist destination, an important symbol of maturity, is the public service system of local tourism degree of perfection. "Eleventh Five-Year" period, especially in the last two years, Hainan has increased in this building efforts.
November of this year, the province's first new design standards in accordance with tourist information service center built in the Li and Miao Autonomous County of Baoting unveiled, marking the province tourist information service center building work started. Meanwhile, the million
Ning, Danzhou the construction work and other places comprehensively.
Construction of uniform standards in accordance with the advisory service center to best represent the green and blue components of Hainan, and advisory services with reference to international tourism center unified identity "i", designed with style in the blue-green coconut Rhine
Color distortion "i". Enquiry Service Centre, centrally located a variety of travel brochures Baoting, and the rest of the lounge chair for tourists.
Orderly tourist market order can effectively protect the safety of tourists, rights and interests. "Eleventh Five-Year" period, the province launched a number of non-stop travel market rectification action to further improve the tourism market order
.
This is the first year of international tourism island, the province will be the first year as the "international tourism island of integrated environmental management," The quality of the tourism market as an international tourism island's "first threshold."
Special work in the tourism market, the investigation group of non-compliance areas (spots), "Black Society", "black lead", seafood stall, etc.; in the special rectification of the environment in urban and rural health, the province plans to build 761 toilets, the airport
, Port, bus terminal and other window units, highways and scenic spots along the visual range was focused remediation.
Differences in domestic and international marketing -
The use of modern marketing started the "sunshine" in Hainan tourism brand
Secretary-General of the United Nations World Tourism Organization Tal Bury Law has said that the most attractive tourist elements of his Almighty found in Hainan, but unfortunately the whole world know that not many people.
Indeed, compared with a world-class destination island of Hainan's tourism resources with no way inferior, but the visibility in the international market is far better than Hawaii, Bali, Phuket and so on.
Beginning in 2007, carried out for three consecutive years in our province "Hainan tourism promotion year" for domestic and international markets with different characteristics, to carry out a rich variety of tourism promotion activities.
For international and domestic markets of different special, Provincial Tourism Committee innovative tourism marketing model, launched a more professional and international publicity promotions.
March 2009, the Provincial Tourism Association, Tourism Group TTC with Russia, Germany TCME concept of international tourism companies and travel agencies in Hong Kong public to sign an agreement to cooperate in Russia, Germany and the three major markets outside of Hong Kong
Liaison Office for Tourism, local tourism groups hoping to carry out more targeted tourism promotion, and travel agents to better help the province develop these markets.
"Tour of Hainan in the three to set up liaison offices overseas tourism promotion is a major breakthrough." Assistant to the governor, the Provincial Tourism Commission director Lu Zhiyuan that the establishment of three liaison offices, the first route to solve the problem, followed by
Hainan travel through liaison offices to strengthen the publicity in the local promotion, the third is to liaison timely feedback on the local tourist market come back, strengthen exchanges with the island's travel and communication, to better explore the city a good source of these
Field.
On the positive development of the domestic high-end tourist market, this year in February, the provincial Tourism Committee in the North, East, South, West four key regional cities of Beijing, Shanghai, Guangzhou, Chengdu Liaison Office set up domestic tourism, and select
"Beijing News", "Xinmin Evening News", "Nanfang Dushi Bao", "Chengdu Business Daily" in the local influence of media coverage as a contact platform.
