Begin at the beginning of 2004 oneself, one invests the upsurge of economy hotel, in blossom everywhere of the Chengdu City. According to not complete count, up to by last year, chengdu has hotel of business affairs of of all kinds economy hotel, type of small family apartment to wait for many 900, already had more than far 2, the dimensions of SamSung class hotel, and development and the evidence that interlink impetus to still do not have occurrence rein in.
Economy hotel already with hotel of class of low Duan Xing made competitive aspect directly in Chengdu, make a lot of 2, SamSung class hotel appeared bigger management is difficult. 2006 Chengdu of 70% above 2, SamSung class hotel appeared the circumstance that passenger source drops.
Article general the Chengdu City 2, SamSung class hotel and economy hotel undertakes contrasting analytic, in order to find out respective advantage and inferior position.
Investment dimensions. 2, the investment of SamSung class hotel, get on 100 million yuan at every turn, little criterion 10 thousand yuan thousands of. And investment redound cycle is long, the establishment such as the guest room of form a complete set, meal, recreation, conference, parking lot is complete and all ready. Hotel of 61 46 when at present the Chengdu City hangs out his shingle 2 stars, SamSung, arrive from functional form a complete set establishment is complete on, accord with astral grade level and star completely to criticize a requirement, and investment scale is larger. And dimensions of investment of large quantities of economy hotel is in 1.5 million yuan commonly - 15 million yuan between, use mostly rent old hostel (hotel) , small family of dormitory of unused office building, school, average boarding house, workshop, new development building dish etc, will undertake transforming decorating. Decorate transform cycle, most control is in 5-10 in lunar limits, very rare him investor buys land, construction decorates those who will finish economy hotel to prepare to construct. Such, use 2-4 only year time can reclaim investment, year investment return rate is as high as 30%-40% .
Passenger source structure. 2, majority of SamSung class hotel comes loose with business affairs the passenger source of guest, conference, group passenger source, passenger source such as consultative client is given priority to, year all house price is in 158-280 yuan between, enter on average rate between 65%-78% . And economy hotel rolled out the price " killer " , with 80 yuan, 118 yuan, 138 yuan, 158 yuan, 188 yuan wait not to exceed 220 yuan room value, will contend for passenger source, race to control 2, the market of partial passenger source of SamSung class hotel, reach the space of market of partial passenger source that leave.
Service quality. The economy of Chengdu hotel, small often have 20 only - 50 guest room, the guest room number of on a bit dimensions is in 90 more - 190 or so, strong high specified number invests redound and owner often comes. Quality of its level of management, service, wholesome standard each are not identical, and most owner and investor, never be contacted and had been engaged in hotel industry. Of course, of elegant like France high group " appropriate is thought of surely " , of group of Beijing head brigade " be like the home " , of group of river of Shanghai bright and beautiful " the star of bright and beautiful river " wait for a brand to be done or had compared. Make as a result of what the star criticizes a standard judge with corresponding configuration control mechanism, make 2, the integral level of SamSung class hotel is general good at economy hotel. 2005 - 2006, the satisfactory to customer service Wu rate of hotel of Chengdu star class is 88%-95% , the satisfactory to customer service Wu rate of economy hotel is 78%-90% .
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